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KMID : 1003820060100010153
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Journal Of The Korea Institute Of Oriental Medical Diagnostics
2006 Volume.10 No. 1 p.153 ~ p.165
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A Study on the Selection and Usage of Traditional Medicine Based on the Outpatients of Oriental Medicine Clinic
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Lee Jeong-Taek
Park Young-Jae
Park Young-Bae
Lee Sang-Chul
Huh Young
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Abstract
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Objectives: The purpose of this study is to obtain basic data about medical consumer’s behavior by the examination of the demographic characteristics, experience of medical service and attitude toward traditional medicine based on the outpatients of oriental medicine clinic.
Methods: The participants of this study are outpatients in 5 oriental medicine clinics located in the metropolitan area. The resources were collected from the self-administration questionnaire survey. 202 samples were collected. The SPSS 13.0 for windows was used for statistical analysis: One-way ANOVA, , correlation analysis were used to verify the results.
Results & Conclusions: The results from this study are as follow. 1, The group which are in low-ade educational background and income selected traditional medicine for the promotion of health. In this group, traditional medicine was consumed with higher purchasing frequency and more satisfaction and considered more safe and effective, on the other hand western medicine was consumed with lower frequency. People In this group highly evaluated the kindness of oriental medicine doctor and more interested in health. 2. The group which selected traditional medicine for the treatment of disease more frequently consumed traditional medicine. People In this group highly evaluated the efficacy and economical efficiency of traditional me야cine and the kindness of oriental medicine doctor. 3. The group which selected traditional medicine for the management of disease iess : frequently consumed western medicine. People In this group highly evaluated the efficacy of traditional medicine. 4. Purchasing frequency on traditional medicine was higher in the 50year above group than , 29year and below group.(P<0.1) 5. Purchasing frequencyy on traditional medicine slightly correlated with the satisfaction of traditional medicine and the kindness of oriental medicine doctor. The satisfaction of traditional medicine strongly correlated with the kindness of oriental medicine doctor. 6. The efficacy of traditional medicine and the kindness of oriental medicine doctor were highly evaluated in the experience group and 20times above experience group than experience group.
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KEYWORD
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traditional medicine, medical consumer’s behavior, selection
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